A community-driven NFT marketplace and minting service, focusing on global inclusion and aiming for quality over quantity with NFT creation and sale.
The Artano marketplace is governed by a council made up of 20 community elected artists, collectors, and curators from around the world. This council is the one who approves artists for the platform, and their worldwide representation is seen as key to the continued diversification and success of the platform.
The focus of Artano is quite the opposite of the large, randomly produced NFT collections we regularly see elsewhere. Instead, Artano actively seeks out artists who produce high quality pieces of art, be those individual pieces or small, unique collections.
Each artist, collector, and curator has their own personable profile where their "for sale" art is listed. There are two levels of artists on the Artano platform, fully accepted artists and conditionally accepted artists.
Fully accepted artists can each have up to 5 NFTs listed on the marketplace's home page, the rest of the NFTs that they have listed for sale will be listed on their profile page. Art listed for sale by conditionally accepted artists is not listed on the marketplace's home page and can only be found on the artist’s profile page.
The same goes for art bought by collectors i.e. if a collector owns art from a fully accepted artist and wishes to sell it then it can appear on the home page, if they own art by a conditionally accepted artist it will only appear for sale on their profile page. Again, collectors can only have a maximum of 5 NFTs appearing on the home page at any one time.
NFTs minted on the Artano platform can be taken off the platform and sold in other marketplaces, but NFTs minted outside of Artano cannot be brought onto the platform.
An advanced search algorithm is offered to those browsing the marketplace, and it allows for the searching of artists or collectors by name and for the searching of art by tags. This allows users to browse and discover new artists who produce work in a style, or art containing content, that matches their personal tastes.
When a user chooses to purchase a piece of art the buying of that piece is locked for a short period of time to allow them to make their purchase without the worry of someone pulling it out from underneath them. This reduces buying stress and can help stagger purchases and reduce any strain put on the blockchain during large art sales.
Only artists accepted onto the platform, be that fully or conditionally, can mint NFTs through the Artano minting service. No fees are charged by the platform for minting. Artists only need to pay the necessary Cardano fees to mint an NFT. NFTs can be up to 100mb in size.
Decentralization and The Council
Artano is a distributed company founded by artists and art lovers. The end goal for the Artano team is to create a fully decentralized marketplace for high quality art that is community curated and community run; owned by every user of Artano.
The governance token, ARTA, is rewarded to artists, collectors, and curators for their use of the platform. This token gives holders voting rights in the selection of future council members.
Token holders can also influence decisions regarding the future development of the platform, but their decision isn’t the final one. The council listens to the community’s voice and takes it into account when making decisions about the future development of the platform. These development decisions are then relayed to the core development team who put these improvements into action.
Artano have developed smart contracts for selling NFTs on their platform. An audit of these smart contracts is underway and once the marketplace is live these smart contracts will be open sourced on Artano’s Github.
There are two types of royalties for Artano NFTs, Artano specific royalties and default royalties:
Default Royalties: Default royalties are coded into the policy ID, meaning that all NFTs minted under that policy ID will feature these royalties. This complies with Cardano-wide royalty standards. This means that whatever marketplace an NFT is sold on the artist will always receive these royalties. Default royalties are simply a percentage of the sale's value sent to a single address.
Artano Royalties: These royalties apply only to the sale of NFTs on the Artano platform. With these royalties the creator of the NFT can add multiple addresses that all receive varying royalty percentages. This allows pieces of art that were multi-artist collaborations to automatically distribute royalties to all the artists involved. It also allows for the inclusion of charities or other addresses as the NFT creator sees fit.
Fees on the Artano marketplace fall into two categories: primary and secondary fees.
Primary Fees: These only apply to the first sale of a piece of artwork. The platform takes a 5% fee and the artist receives 95% of the sale value.
Secondary Fees: After its first (or primary) sale a piece of artwork is only ever subject to a 2.5% secondary fee. Meaning the platform takes 2.5% and the seller receives 97.5% of the sale value.
These fees are paid by the seller before any royalties set by the artist are deducted. Buyers only pay the fees associate with their ADA transaction on the Cardano blockchain.